On February 2nd, New York’s Union Square will be succumbed by red lights and smoky fog as Beyonce launches her new perfume HEAT. A press release states, “The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity.”

The official launch will begin at 6 PM and continue on for a duration of six hours.

HEAT is combination of red vanilla orchid, magnolia, neroli and blush peach….that’s gonna smell yummy! Bottles will be priced from $39 to $59…ladies make sure you get this on your Valentine’s Day Wish List.